Authenticity
To be and no just seem to be. No one gives what they don't have. Act according to you conviction. Think what you mean, to say what you think. Do the right thing.
Joy
Make things shine. Be splendid. See the good side of everything. Enjoy what you are doing.
Audacity
Dare to be the best. Give more than what you are asked. Take a chance to dream. Streamline you fears and overcome them. Despise
mediocrity. Play hard, be fair.
Empathy
Take the place of others. Be solution, not a problem. Treat others as you want them to treat you. Always be helpful.
Confiability
Believe in yourself. Keep your promises. Acknowledge your mistakes. Be sure things happen. Do not assume.